What is a Trade-Mark?

What is a Trade-Mark?

What is a Trade-Mark?

Success in business may depend, to a large extent, on message conveyed and image projected. A product or service may be excellent, but if the supplier of the product or service does not stand out, it may be overlooked in favour of a company with a stronger market presence. Trademarks can provide that distinctive identity which differentiates a business' products or services with that of a competitor.

A trademark is a word, a symbol, a design or any combination thereof used in association with wares (products) or services. It is a useful tool for distinguishing the wares or services of one entity from those of others in the marketplace. A trademark may come to represent not only wares and services, but also the reputation of the provider of such wares and services. As such, a trademark may constitute valuable intellectual property.

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