Do I have to
register separate applications if I have my business name in design or logo?
Canadian trademark law recognizes two types of trademarks, “word marks”
and “design marks”. As their name implies, word marks consist of a word or a
series of letter and words, while design marks are made up of an
image/design/logo which may or may not contain words. While there may be
overlap, they are considered to be two separate trademark applications. A word
mark generally provides the broadest coverage, and prevents others from using
the same name. A design mark prohibits others from using a logo containing
similar design elements that may be confusing to potential customers purchasing
similar products. Applying for both a word mark and a design mark provides the
best possible protection and is often recommended by trademark agents if the
applicant desires to best protect their intellectual property.